NoodleBox just opened a second London location on Richmond Street. The Asian-fusion chain has set up in what locals are calling “the end part of the building with the upstairs patio.” The exact address hasn’t been widely shared yet.

This Richmond Street location is NoodleBox’s second shot at London. Their first spot at Oxford and Highbury has been getting decidedly mixed reviews, and Reddit users have been pretty vocal about it.

The Oxford location has faced criticism for bland, underseasoned noodles and consistently long wait times due to staffing shortages. Local residents on Reddit have been particularly outspoken about their experiences.

Several Reddit reviewers describe the noodles as “soft and mushy” with vegetables that arrive “basically raw.” Others mention sauces that taste like “chemicals and preservatives.” One reviewer said the spicy peanut dish doesn’t even taste like peanuts.

NoodleBox positions itself as direct competition to chains like Wok Box. The menu features customizable noodle and rice bowls with various protein options and sauce selections. It’s marketed as quick meals with reasonable pricing that could appeal to the late-night crowd.

Despite the challenges at the Oxford location, the company moved forward with the Richmond Street expansion. The fast-casual Asian food market in London has seen several players come and go, with success often depending on consistency in food quality and service speed.

The Richmond location’s opening comes during a period of turnover in London’s dining scene. Several established restaurants have closed while new concepts continue to test the market. The new spot has locals curious, particularly about what might eventually occupy the upstairs patio space.

Tried the Oxford location, or planning to check out the new spot?